The History of LRA

From bridal artistry to global runways and celebrity clients, Lubna Rafiq’s journey defines excellence in beauty.
Known for her creativity, integrity, and precision, her work has earned international recognition across the industry.
Through LRA, she continues to shape the future of makeup artists worldwide.

A large billboard featuring a woman in a white dress holding a sign with the number 1, standing between two shirtless men, under bright lights.

2008

Lubna made her mark in the industry with her first billboard campaign that had everyone asking who’s that.

Cover of ASTANA magazine, Autumn 2005 issue, featuring a woman wearing an orange hat and dress with jewelry, with text about fashion, style ideas, and lifestyle topics.
Models walking on runway at a fashion show, wearing long dresses in black and white, with elaborate hairstyles, and posing confidently.

Lubna’s first cover shoot with Asiana Magazine

2010

Makeup artists applying makeup to models during a training session at Lubna Rafiq Training Academy, with close-up images of makeup application and preparation.

First Catwalk show featured at the International Asian Fashion Awards as the leading make up artists.

The LRA Academy was born originally called the Lubna Rafiq Training Academy.

A beauty artist or stylist applying makeup or performing a grooming procedure on a seated woman dressed in a traditional gold and bronze patterned outfit at a cosmetology or grooming event, with a large sign that reads 'LUBNA RAFIQ ARTISTRY PRODUCTS ACADEMY' and a backdrop of a curtain.

Lubna showcased her skills on stage at her first masterclass event, the show packed out with over 150 people

2012

A black background promotional graphic featuring white text with the names 'Lubna Rafiq' and details about her art, products, and academy. Highlighted in neon style is the message announcing her as a proud winner of the small business of the year in 2012, with HSBC's logo at the bottom.

In 2012 Lubna won the HSBC Small business of the year awards for exceptional work in make up

Three women standing behind a table with orange drinks in a store, surrounded by No7 beauty products and promotional balloons.

Lubna worked with No.7 on the release of their new make up range showcasing the product on variations skin tones.

2013

Collage of group photos featuring women at a social event, some posing outdoors and others indoors with various hairstyles and outfits.

First film premiere, make up and Hair for Zayn Malik, His Mum and Sister for the One Direction Film.

A woman wearing a shiny gold dress poses in front of a white background with gold fabric flowing behind her. The text says 'Pure Collection' and 'Lubna Rafiq ARTISTRY/PRODUCTS/ACADEMY'.

Lubna wanted to expand LRA’s global reach so she released a television ad that really turns things up.

2014

Three women with dark wavy hair and red lipstick posing behind large metallic letters that spell 'IRA' against a gray background.

First celebrity campaign featuring Bollywood actress Amy Jackson

Close-up of two women wearing traditional South Asian bridal attire and jewelry, with one looking down and the other looking forward, highlighting their makeup and ornate outfits.

Lubna released her first bridal campaign showcasing the top looks of 2014

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